Photographer, Videographer, World Traveler.
Chasing, Capturing, Curating Love and Life worldwide.

hola amigues,
The name is erica,

but you can call me

color / togetherness / film photos / bougie shit/ coastline & cityscapes / vinyl covers /
the 90s / laid back bonfires / adventures to anywhere / indie films / music videos / ca luxurious life that looks more like memories than money

inspired by

DREAMER
CREATIVE
bad bish energy

love is my legacy 

if i'm not shooting a wedding you can catch me on a flight to italy or nYC, sipping something cold on a rooftop bar. lover of minimalism and color. always down for a beach day. as always, anything bougie.

xo, gem

inquire

Let's get personal.

causing chaos since 1990

making art since 2013

01/05

quick stats

legally - erica, socially - gem
GEMINI
SAN DIEGO, CA 
CALIFORNIA + MEXICO + worldwide
MARKETING + ADVERTISING
COASTLINE CHASING, PASSPORT STAMPING, AMETUR FOOD CHEF, PROFESSIONAL EATER
coastal boheme MEETS FEMME FATALE
CHAOTIC LOL FROM HIP HOP TO HARDCARE SCREAMO TO JAZZ TO COUNTRY
flights, fiestas, flan

NAME: 
STAR SIGN: 
HOMETOWN: 
CURRENTLY SERVING: 
BACKGROUND:
HOBBIES:

 
AESTHETIC: 
MUSIC TASTES:
 
EASILY bribed with: 

name: legally - erica, socially - gem
star sign: GEMINI
hometown: SAN DIEGO, CA 
currently serving: CALIFORNIA + MEXICO + worldwide
background: MARKETING + ADVERTISING
hobbies: COASTLINE CHASING, PASSPORT STAMPING, AMETUR FOOD CHEF, PROFESSIONAL EATER
aesthetic: coastal boheme MEETS FEMME FATALE
music tastes: CHAOTIC LOL FROM HIP HOP TO HARDCARE SCREAMO TO JAZZ TO COUNTRY
easily bribed with: flights, fiestas, flan

02/05

 A job. I wasn’t one of the cool kids who’s grandpa gave them a camera at the age of five and they fell in love with photography, oh no. I was twenty-two, I had just graduated from college with a Bachelors in Marketing and scored this epic gig in Advertising in Los Angeles. Little did I know, the Social Media Marketing job title meant that I was in charge of every aspect of social media marketing – copywriting, scheduling, web design, ad creation, content creation and you guessed it, photography. I had no idea what I was doing but companies sending me stock photos to use for Ad Campaigns wasn’t going to cut it. So they gave me a camera and said “figure it out”.
Well, I figured it out. And I got pretty damn good at it. Branding photography quickly turned in to headshots, headshots turned into family photos, family photos turned into weddings and the next thing I know, I’m quitting my cushy Advertising job to become a full time photographer.
There is something about being present in a moment, curating an aesthetic, or simply documenting a feeling that made me feel like I was doing more than just taking photos. I was living my true creative live, I was creating imagery that made people feel like they were part of a memory even if they weren’t there. I was preserving people at a time in their lives that made them feel complete. The saying goes “A picture is worth a thousand words” but for me, imagery is worth a million memories. Photos are proof that we were present, and it’s my privilege to preserve memories with you.


it all started with...

03/05

I am a San Diego born and raised, ocean dwelling, passport stamping, living life for the adventure multicultural black woman with deep rooted empathy and creativity.
In my true Gemini form, I am both:
introverted and extroverted
curated and carefree
minimalist and maximalist
respectful and smart ass
I am a force yet remain completely reserved.
I am an organized chaos of all the beautiful things.
Why do I tell you all this?
Because who I am, at my core, directly affects how I see the world and the memories I take from it.
I live my life in a way that is deeply honest, and adventurous, and compassionate and loving and spontaneous and polished and free.
In a digital space it's scary to put your whole self out there, but here I am, unfiltered, unapologetic, unbothered.
Dare I say, I am also a damn good time.
I crave authenticity (even though I hate how fake that word has become), I value individuality, I cherish love. And all of that that translates in to how I will capture your story. It a nostalgic photojournalism that I capture, and then the bougie in me comes out to create an editorial style of storytelling. You get both worlds with me, because that’s just who I am.



about me -
the coastline city slicker

a few of my favorite things

movie : Practical Magic followed by Miss Congeniality (Clearly, I love Sandra)
Food : Tacos always, duh (Mediterranean & Ethiopian tie for a close second)
Book: I'm not sure I can say it's my favorite but I read the Divergent Trilogy in like 7 hours...
City: Tie between Manhattan and Amalfi
If I wasn't a photographer I would be: A hippie chef and farmer growing her own food near the beach

04/05

04/05

my biggest accomplishment is

Starting over with my life, constantly evolving, and loving where i'm at every step of the way!

9

tacos eaten weekly

15

weddings I take each year

17

countries I've visited

slide in my inbox if you want to make dreams become reality

A homestead cookbook

a lookbook for a fashion designer

A wedding or honeymoon in the Amalfi Coast

anything in NYC

an album cover & music video for an artist

Hover over images to view

things i dream of creating

When there's an ocean, I'm jumping in..
Where there's a city, I'm exploring it.
When there is music, I'm dancing to it.
When there is life, I'm living it.
 

amalfi / tokyo / croatia / nyc / mallorca / martha's vineyard

Bucketlist

SAN DIEGO / 3-5
SAN DIEGO / 17-19

March 

BRAZIL / 16-20

February

ICELAND / 23-27

January 

amalfi / tokyo / croatia / nyc / mallorca / martha's vineyard

Bucketlist

SAN DIEGO / 23-25

June 

open for adventure

May 

london / 3-7
malibu /12-14

April 

amalfi / tokyo / croatia / nyc / mallorca / martha's vineyard

Bucketlist

OPEN FOR ADVENTURE

September

OPEN FOR ADVENTURE

August

open for adventure

July 

amalfi / tokyo / croatia / nyc / mallorca / martha's vineyard

Bucketlist

OPEN FOR ADVENTURE

December

riviera maya / 2-3

November

san diego / 30-1

October

upcoming travels

Books are now open for 2023! I only take 20 weddings per year and book 6 to 24 months in advance!

about

info

work

shop

gem

pricing

blog

brand work

faq

reviews

social

SoCal Standard is a San Diego + Baja California Mexico based wedding photographer and videographer creating emotive imagery with an editorial flare.

guides
presets
mentorships

revel
with me

hey erica @
the socal
standard
dot com