for
brands,
baes &
bougie types

playfully
    editorial
  imagery

about

experience

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journal

(Short for Gem of a human being, or a total Gemini, just depends on the day haha). I'm a color obsessed photojournalist using a documentary style approach to create magically editorial imagery for brands, brides, and bougie types. I'm a sucker for the cute stuff, hyped for the brand stuff and straight up obsessed with all things extra.

As the name suggests, I love both worlds: Boho and Bougie, Color and Minimalism, High Fashion and Humble Beginnings, all Glam and total Grunge. Basically, If your story is anywhere between statement and sentimental, I'm obsessed with you already.
Let's Make Some Magic.

meet
the magician

I'm Erica!
Friends call me Gem.

as seen in

gallery
goodness

investment
& experience

want to know how SoCal gets down? Get all the info here!

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No, but really, stalk it. It's the combination of my best work and all my favorite things - lovers, creativity, travel and excitement!

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