creative direction

content marketing
digital & web design

Delivering top-notch photography and videography services that cater to a wide range of needs, from preserving cherished moments to promoting products and services. We make art.

We take a strategic approach to creating designs and visuals that establish brand identity, encourage a positive user experience, and foster community. Our goal is to create a compelling online presence that attracts and retains customers.

Have a goal but need visual direction? We got you. We curate the vibe and vision for the creative process of a project, campaign, or brand and then execute it with exceptional custom-tailored visuals.

she really knows how to direct a crowd! amazing photos, incredible experience.

Gayle King

client praise


 she captures raw emotions and gorgeous detail. She brings the the energy.  Everything from the poses, atmosphere, and editing. she does it all!! You need someone like gem who is easy going, but also timely and organized. You just let her do her thing and she'll deliver! We love her so much.

Gabrielle & Evan

client praise

wedding client

we love gem! This investment has taken us from a small business to a local favorite. her eye and talent is both bold and romantic.

Native Poppy

client praise










Alternative Standards is a San Diego based creative specializing in photography, videography, marketing and design. CA & MX wedding and editorial photo and film

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